This week, Radio Ink offers up radio expert Mark Hubbard's predictions about radio. He argues:
"Young people (those under 25) are no longer listening to radio with any loyalty or regularity. I do informal surveys with my college classes. It is rare when more that 20% have even listened to a radio in a given day..."Another point that he makes is that radio itself isn't offering exciting content. He states:
"...The product on radio today isn’t very compelling (except for play-by-play sports for the person that can’t get to a television). The industry completely missed the media revolution and could have been at the hub of the wheel (if it hadn’t been asleep at it). Even personality radio is boring..."
Of course he's probably talking about commercial radio. But, I know that college radio stations are attracting young listeners. So there are radio fans out there below the age of 25. How do these arguments make you feel if you are a radio listener? Personally, I do think there is compelling, interesting, and entertaining stuff going on in college radio today. I continue to learn about new music, hear amazing live performances, and catch fascinating public affairs programming on college and community radio stations. But, I guess for the pundits, non-commercial radio has little relevance. Too bad.