Pitchfork's Penchant for Indie

Interesting blog post about this academic project Pitchformula in which the author did a bunch of data crunching on Pitchfork music reviews and found that indeed music critics on Pitchfork had a penchant for lo-fi indie music. It's not new news (the project came out in 2004)...but just got on my radar. You can also use a special tool Pitchfilter when scanning reviews on the Pitchfork website and it will highlight particular words in reviews that generally indicate a positive or negative review. I wonder if Pitchfork reviewers are more self-conscious about the way that they write reviews in the years following Pitchformula's press?