According to the article in the Badger Herald:
"...the assortment of genres played on WSUM is endless. [Y Mae] Sussman, a UW junior...hosts 'Scandalous!' a weekly show aired Fridays 3 p.m. to 4 p.m. 'My show features] mostly Scandinavian pop, electronic, folk and rock,' Sussman said...Another distinctive program on WSUM is 'Mario Bandstand,' hosted by Trevor Masse Saturdays from 2 p.m. to 3 p.m. In his show, the UW junior features video game music, offering yet another unique repertoire."
Like many college stations, WSUM seems to be relatively unknown on campus according to the article:
"Despite WSUM’s involvement in Madison and the extensive array of musical genres and talk shows, many students pay little attention to — or aren’t even aware of — the radio station’s existence on the UW campus. Yet, WSUM still manages to attract a multitude of students at any experience level and area of study who have an interest in becoming a DJ...
Furthermore, involvement in WSUM’s broadcast is not limited to students who anticipate a future in broadcasting. 'Ninety-five percent of the people who come to work at WSUM, or any other college radio station, are not going to work in radio as a profession,' [WSUM General Manager Dave] Black said."
Indeed. How many of you college radio DJs (and former DJs) plan to go into commercial radio? For me, professional radio was NEVER a goal since I enjoy the freedom and creativity of college and community radio.