The piece quotes WVIK's General Manager Frank Sundram when it states:
"...WVIK listeners 'trend a little bit older' than the National Public Radio (NPR) affiliates nationally. 'In terms of income, we also tend to skew a little bit higher.'
Sundram says all the right things about WVIK, and his words should soothe those who tune in to the station for their NPR, classical-music, and local programming. 'You don't fix what isn't broken,' he said. 'There's not much that needs fixing here.'
The current mix includes 17 hours of classical-music programming and seven hours of news programming each weekday, and an eclectic weekend lineup that includes everything from Art Talks...to jazz to NPR staples Car Talk and A Prairie Home Companion."
By the way, Augustana College also has a student-run radio station WAUG, which seems to only be available on campus and online. Their website wasn't working today, so I couldn't learn too much. To add to the confusion, there's also another Augustana College in South Dakota, whose radio station KAUR, I've written about previously.