Friday, March 7, 2008

Pitchfork Launches Online Music Video Channel April 7th

Indie's all over the news today with SXSW, the Plug Awards and this posting about Pitchfork's expansion into video. Media Mapper discusses Pitchfork's plans for an online music video channel starting April 7th. Mikela writes:

"Pitchfork, the immensely popular music blog, is launching an online music channel to 'document independent music as it happens'. According to the site, the channel is in response to the decline of music-centric programming on music networks. While television attention is given to rock giants (Bono, anyone?), independent music often fails to receive similar creative attention. The rise of the Independent film channel, and general success of Independent films over the past years has proven that the American public is open to deviating from the mainstream, and, thanks to Pitchfork, indie music gets its own venue."

It makes a lot of sense to provide an indie-oriented video channel like this and I look forward to checking it out.

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